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Selling Your Real Estate at Auction

The Smart Selling Strategy for Today’s Real Estate Market: Real Estate Auction Marketing Advantages

  1. You set the terms and conditions: Buyers buy according to the terms and conditions set by the seller. There is a timed deadline. With conventional real estate marketing, the buyer buys the property on his/her terms at their price and their convenience. There is no urgency.
  2. Aggressive Marketing: Your options include: Large 4’ X 8’ For Sale Real Estate Signs. (Buy This Property Now or Buy it At Auction). Saturation coverage with extensive real estate classified advertising in daily, weekly shoppers; on-line web promotion with photos and details about your property; public postings and distribution of real estate auction brochures. Auction advertising and the lure of a possible bargain generates the likelihood of a higher price.
  3. Inspections or Open Houses: Selling Real Estate at Auction attracts attention. Our three-one hour inspections prior to the auction attract attention from potential buyers. Prospective buyers must see other people interested in your property. With a conventional open house generally nobody sees other people looking to buy.
  4. As Is: Property is sold in AS IS condition.
  5. Immediate Sale: (With No Contingencies such as financing or the sale of another piece of real estate). Auction buyers are solid buyers. You set the date of closing. Auction buyers have their financial house in order prior to the auction and are qualified to purchase your real estate.
  6. Market Price, Estimated Market Value, And True Market Value: Market price is what you are asking for your property. Estimated Market Value is set by the county assessor based on other comparable properties in your city or county. True Market Value is determined by the person that writes the check for the property.
  7. Reasonable Sales Commission: Our commission rates are negotiable. Many times the seller will pay no commission and we will charge the commission to the buyer. The high bid price plus the commission equals the selling price. It's the bottom line that counts.
  8. The Difference: A real estate auction is a quick sale, attracts attention, freezes the market, and creates an urgency to buy. None of these ingredients are available through a real estate agent.